"… a great way to open minds."
"We're getting a lot of foot Traff's [as a result]."
"I've been hearing nothing but good things."
It's subtle and fun way to get your message across."
"It's going to lure them in."
"Magical." That's Travelers description of their iSurface. They have semipermanent installations of it at the Minneapolis and Bradly airports; they use it at their largest show (RIMS); at the UPSTO Expo. It's so portable and simple to set-up and tear down,that they even use it at regional bicycle races and numerous other events.
When Macy's took over Chicago's elegant Marshall Fields, especially the flagship downtown store, they had a branding and PR battle on their hands. Macy's commissioned a version of their logo - a giant star that broke into thousands of smaller starts, when a shadow was cast upon it. It was a successful part of a broader campaign to "lighten" the branding transition.
That we represent the artwork of Zack Booth-Simpson to the commercial world is no accident. Sometimes challenging, always mesmerizing, Mr.Simpson's work combines the most sophisticated content, with the most simple setup. Interact as virtual butterflies flit about, and land on arms, shoulders and heads. Virtual sand, which falls from above, can be caught, steered and compacted. Slowly falling virtual balloons can be moved up, broken in two, rejoined.
In a world of derivative work, Zack's work stands apart.
Interactive Surfaces (iSurfaces©) are computer generated images projected onto a screen, where a person's shadow or presence is detected, creating a reaction in real-time. It is not uncommon for people to have seen interactive surfaces at consumer venues, usually emulating real-life games such as soccer, hockey or golf. These pre-Wii emulations tended to fail, as when you'd kick the ball and there was lag; you'd swat the puck and there was lag. There was always a moment of hesitation - and at that moment, instead of instant gratification, you got instant disappointment.
The way to work with any technology is to take its weakness and turn it into a strength. In creating his artwork, the lag became part of the charm. By creating art, he drew people in . Instead of the familiar, he created wonder.
And that's proven very successful for our clients. We proudly represent the works by Zack BoothSimpson, whom we represent to the commercial market.