TROJAN CONDOMS DOME CAMPAIGN

With prime-time network advertising restrictions still in effect, Trojan Condoms’ agency, Colangelo SM (Omnicom), hired VR-MAX to create an unabashed, unapologetic, blatant production to educate their audience about Sexually Transmitted Infections through blatant and unapologetic entertainment about Prophylactics — a taboo subject which was therefore very popular. The piece toured in the TrojanDome, a 40-foot domed screen, which traveled with the Vans Warped Tour, a nationwide punk rock and skate lifestyle event series.

In its first year, according to Church and Dwiight (CHD, Fortune 500), “it played to 3,000 viewers per week, for a total of 75,258 riders [viewers], yielding 301,032 mintues of brand impressions on consumers (based on a 4 minute video), generating strong affinity for the Trojan brand with consumers.” The tour staff added that teenagers – not noted for patience – “waited twenty minutes in line just to check it out.” Colangelo added, “It rocks!!!! I love it!!! The boss loved it!! Great job!”

Now touring in its fourth year, VR-MAX has a new video, focused more on the pleasurable aspects of their product: “The Pleasurevator.” We invite you to see our work in the TrojanDome as it tours the U.S. Please contact us for more information.

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