OWNING THE SHOW FOR A DECADE
TROJAN CONDOM’S TROJANDOME!
With prime-time network advertising restrictions still in effect, Trojan Condoms’ agency, Colangelo SM (Omnicom), hired VR-MAX to extend their “Evolve” campaign with a blatant, unabashed, unapologetic immersive full dome production to educate their audience about Sexually Transmitted Infections through blatant and unapologetic entertainment about Prophylactics — a taboo subject which is therefore very popular.
To make the experience unforgettable, a vertigo-inducing 4D-style thrill ride animation was our suggestion for Trojans 20-something audience at the Vans Warped Tour, a nationwide punk rock and skate lifestyle event series. As noted, the BUZZ generated was so strong, they were willing to wait 20+ minutes in line to get in. (All Trojan Animations are Telly and Pixie Award Winners)
The buzz-generating Trojan video was created for a custom 40-foot Elumenati Theater Fulldome, wrapped with custom images, and re-christened the TrojanDome. The resulting dome has unmistakable street appeal, while the Trojan condom video – an over-the-top animation coupled with live video – delighted all comers.
According to Church and Dwight (CHD, Fortune 500) the immersive video reached about 75,000/year, 2,000 viewers per stop, and that the piece had a halo effect of an unforgettable impression, as opposed to a fleeting one. The outcome is a “high affinity for our brand,” which almost always translates into sales.
The tour staff added that teenagers — not noted for patience — “waited twenty minutes in line just to check it out.” Colangelo added, “It rocks!!!! I love it!!! The boss loves it!! Great job!”
The two Trojan Immersive Videos won winner of two Telly and two Pixie Awards.